We welcome you to learn more about Phoenix Eastern Medicine Center.
Meet the people who provide the holistic, alternative medicine services that we believe change lives.

Phoenix Eastern Medicine Center

Whether you come for acupuncture, our Chinese herbal medicine store or just to chill out and enjoy the ambiance with a cup of tea, you will find that PEMC is a true oasis for healing.

We believe our services to be life-altering, and therefore, they should be accessible to everyone.  We accept most major insurance plans to ensure our clients can get the alternative medicine services they need to heal.

Phoenix Eastern Medicine Center
Phoenix Purpose
Phoenix Purpose

Phoenix Purpose

To share our passion for wellness so you may experience the highest level of physical and emotional well-being.

Dr. Genevieve Lee

Dr. Genevieve Lee


After graduating in 2000 from the New York College of Holistic Health Education and Research, Dr. Lee sought further education and training and has a Doctorate in Oriental Medicine from Calamus International University.

In addition, she has special training and certification in Facial Rejuvenation Acupuncture (Natural Face lift), Japanese Pediatric Acupuncture, Obstetrics and Gynecology, TCM and Auricular Detoxification Techniques (addiction & smoking cessation).

As part of her education, she traveled to China to gain personal experience into the origins of Traditional Chinese Medicine.

About the PEMC Team

The entire team at Phoenix Eastern Medicine Center has a deep passion for health and alternative medicine services.


Robert Lin

Licensed Acupuncturist & Herbologist

Robert Lin graduated from the University of Bridgeport in Connecticut and is part of a family who has been practicing Chinese Herbal Medicine for over 50 years. His soft-spoken, welcoming demeanor puts even the most anxious patients at ease.


Florence Di Gennaro

Licensed Acupuncturist & Clinical Herbalist

Florence Di Gennaro graduated from New York College of Health Professions in 2017 with a Master’s degree in Oriental Medicine. She furthered her education in herbal medicine by attending David Winston’s Center for Herbal Studies. Florence’s goal is to find the most effective way to combine both acupuncture and herbal medicine to provide patients with the best treatment for their condition.

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Doris Chen

Licensed Acupuncturist

Dr. Chen graduated from Pacific College of Health and Science in 2021, achieving her Doctorate in Acupuncture & Chinese Medicine. She previously received her Master’s in Acupuncture from New York College of Traditional Chinese Medicine in 2016. Her treatment practices focus on both Women’s and Men’s health, specializing in digestive disorders, pain management and stress management.

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Andrea R. Morton

Licensed Massage Therapist

Andrea studied Massage Therapy at Pacific College of Oriental Medicine. She is professionally certified in Prenatal Massage, Manual Lymphatic Drainage, and CPR/First Aid. She has extensive training in Deep Tissue, Sports Massage and Active/Passive Stretching techniques. Her passion for healing and her vast knowledge in holistic pain management have turned her skill into an art.

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Kevin Stancil

Licensed Massage Therapist

Kevin attended New York College of Health Professions and has been a Licensed Massage Therapist since 2011. His treatment focuses are Swedish, Deep Tissue, Prenatal, and Oncology massage. Kevin believes in the process of healing and rejuvenating the body from pain, weakness and fatigue by maintaining a strong physical, spiritual and mental balance. 


Shaun Deluca

Licensed Massage Therapist

Restore your mind, body and spirit.